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  3. Structured data says something the page does not

SEO audit

Structured data says something the page does not

9 checks · 3 findings · scope: page

Audit id: seo.conflict.structured_data_vs_page.

Checks

  • Price in data differs from page price_differs
  • Currency in data differs from page currency_differs
  • Stock status in data differs from page availability_differs
  • Rating or review count differs from page rating_or_review_count_differs
  • Product name in data differs from page product_name_differs
  • Review data but no reviews on the page review_markup_without_visible_reviews
  • Question data not shown on the page faq_markup_not_on_page
  • Breadcrumb data differs from visible breadcrumb breadcrumb_markup_differs_from_visible_breadcrumb
  • Event date in data differs from page event_date_differs

Findings

  • The price in the structured data differs from the price on the page
  • The structured data describes reviews or questions that are not on the page
  • A value in the structured data differs from the value a visitor sees

What this relies on

The visible value is current; the markup is generated from a stale field or a different variant.

How to verify by hand

Merchant feed and Search Console rich-result or merchant warnings for the same URL.

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