QA finding
The site writes one of its own names in several ways
QA Info Severity: Low
Part of the audit The site spells its own names in several ways. Finding id: qa.nameSpellingVariants.
What it costs you
A name that changes from page to page looks careless, and people who search the site for one spelling miss the pages that use another.
What to do
Choose one spelling and replace the others.
What it checks
- Brand or product name spelled several ways
- Capital letters used inconsistently
How to fix it
Choose one spelling
- Take the spelling from the brand guide. Without one, take the variant on the most pages.
- Replace the other variants on the pages listed.
- Add the chosen spelling to the accepted word list, so the spelling check supports it.
How to check: Crawl the site again. The group has one variant left.
A real case
At the farm machinery maker CLAAS, marketing documents named products and parts differently from the spare parts lists. Customer service received queries time and again about components that did not appear under the same name in those lists.
Thresholds
| Name | Default | Meaning |
|---|---|---|
min_pages | 1 | A variant on fewer pages than this is not returned. |
How to verify by hand
A person; the brand guide if one exists.
What this relies on
The most frequent variant, or the one in the page titles, is the intended one.