The link promises one thing and delivers another

Checks

• Link text and target share no subject label_and_destination_share_no_subject
• Link lands on home page after redirect link_lands_on_home_page_after_redirect
• Link says PDF but opens a web page label_says_pdf_target_is_html_or_reverse
• Same link text goes to different pages same_label_goes_to_different_pages
• Breadcrumb disagrees with menu position breadcrumb_disagrees_with_menu_position

Findings

• The breadcrumb puts a page under another parent than the menu does
• A link's text promises something else than the page it leads to

What this relies on

The destination was moved or redirected after the link was written.

How to verify by hand

Analytics: high exit or bounce on the destination from that link.