SEO finding
The search query a page is shown for most does not appear in its title, heading or text
SEO Info Severity: Low
Part of the audit Keyword use on the page. Finding id: seo.topQueryMissingFromPage.
What it costs you
Searchers scan the result for their own words. A title and heading that do not use them get fewer clicks, and the page ranks lower than a page that names the topic.
What to do
Use the phrase, or a natural form of it, in the title and the main heading, and make sure the text answers it.
What it checks
- Keyword missing from title, heading or text
How to fix it
Name the topic where searchers look for it
- Check that "[query]" really is what the page is for. If not, another page should answer it.
- Rewrite the title and the main heading so they use the phrase in a natural way.
- Do not repeat the phrase to reach a count. Once in each place is enough.
How to check: Recrawl the page, then compare clicks for the query after four weeks.
Thresholds
| Name | Default | Meaning |
|---|---|---|
min_impressions | 100 | A query is checked only when the page was shown for it at least this often in 28 days. |
How to verify by hand
Read the page. If it answers the query in other words, close the finding.
What this relies on
The query with the most impressions is what the page should be about.