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SEO finding

The page has no usable title

SEO Error Severity: High

Part of the audit Title tag. Finding id: seo.titleMissing.

What it costs you

The title is the headline of your search result and the label of the browser tab. Without one, search engines pick a line from the page.

What to do

Give the page one title that says what it is about.

What it checks

  • Page has no title
  • Page title is blank
  • More than one title on the page

How to fix it

Set the title in WordPress

  1. Open the page in the editor and fill in its title.
  2. In the theme's functions.php, declare title-tag support with the line above, so WordPress prints the title element.
  3. Remove any title element and any wp_title() call from the theme's header.php, and keep wp_head() in the head. A theme that prints its own title next to WordPress gives two.
  4. If a plugin manages titles, check that its title for this page is not empty.

How to check: Reload the page and view the source: exactly one <title> with text.

Add one title element

  1. Make the page template print exactly one <title> inside <head>.
  2. Fill it from the page's own name, not from a site-wide default.

How to check: View the source: exactly one <title> with text.