SEO finding
The title does not contain the search query the page is shown for most
SEO Info Severity: Low
Part of the audit Title tag. Finding id: seo.titleKeywordAbsent.
What it costs you
Searchers look for their own words in the result. A title without them gets fewer clicks, and the page may rank lower for that query.
What to do
If this query is what the page is for, use the phrase in the title, near the start.
What it checks
- Target keyword missing from the title
How to fix it
Put the phrase in the title where it fits
- Decide whether "[query]" is the query this page should answer.
- If yes, rewrite the title so it contains the phrase in natural wording.
- If no, leave the title and check which page should rank for the query instead.
How to check: Recrawl the page and run this rule again.
Thresholds
| Name | Default | Meaning |
|---|---|---|
min_impressions | 100 | Ignore pages whose top query had fewer impressions than this in 28 days. |
How to verify by hand
Your own keyword plan for the page. Search Console only shows what the page is found for now.
What this relies on
The query with the most impressions is what the page should be found for.