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SEO finding

The tags that build the preview on social media are incomplete or point at another URL

SEO Warning Severity: Low

Part of the audit Structured data and social tags. Finding id: seo.socialTags.

What it costs you

When the page is shared on social media or in a chat app, the preview has no image or the wrong title, and fewer people click it.

What to do

Print the four Open Graph tags and a twitter:card tag in the head, and use the canonical address in og:url.

What it checks

  • Social sharing tags incomplete
  • Twitter card tags incomplete
  • Social sharing URL differs from preferred address

How to fix it

Set og:url from the canonical

  1. In the template that prints the head, fill og:url from the same variable as the canonical tag.
  2. If og:url is a fixed text, such as the home page address, replace it with the page's own canonical URL.

How to check: View the source of the page: og:url equals the canonical.

Print the preview tags in the head

  1. Fill og:url from the same value as the canonical tag.
  2. Use an absolute address for og:image.

How to check: View the source of the page: all five tags are present and og:url equals the canonical.