SEO finding
The page ranking just above yours names the keyword where yours does not
SEO Info Severity: Low
Part of the audit Keyword use on the page. Finding id: seo.pageAboveUsesKeyword.
What it costs you
Searchers scan results for their own words. A result that shows them gets the click more often than one that does not.
What to do
If this keyword is what the page is for, use the phrase, or a natural form of it, in the places listed.
What it checks
- Compared with the page ranking above
How to fix it
Compare the two pages and decide
- Open [url] and [other url] side by side.
- Check that "[keyword]" is what your page is for. If not, another page of yours should answer it.
- If it is, name the topic in the places listed in the finding, in natural wording.
- Look at what else the other page offers that yours does not. Wording alone rarely closes the gap.
How to check: Follow the position for the keyword over the next checks.
Thresholds
| Name | Default | Meaning |
|---|---|---|
watch_top | 20 | Only keywords for which the site ranks at this position or better are compared. |
min_position | 2 | Best position that is still compared. At position 1 no page ranks above. |
How to verify by hand
Read both pages. If yours answers the query better in other words, close the finding.
What this relies on
The page above ranks higher partly because it names the keyword where searchers and search engines look for it.