SEO finding
A business directory has no listing, different contact details, or a low rating
SEO Warning Severity: Medium
Part of the audit Local listings. Finding id: seo.localListings.
What it costs you
A business whose details differ from place to place is harder to find and to trust.
What to do
Write name, address and phone number the same way everywhere.
What it checks
- Business listing missing
- Name, address or phone differs between listings
- Rating and reviews
How to fix it
Create or claim the listing
- Search the directory for your business by name and by phone number. A listing may exist under another spelling.
- Claim it, or create one.
- Enter name, address and phone number exactly as on your site.
How to check: Run this rule again after the directory data is refreshed.
Answer the reviews
- Read the reviews of the last months in [group key].
- Answer each one, the bad ones first.
- Fix what several of them complain about.
How to check: Run this rule again after the directory data is refreshed.
Make the listing match the site
- Log in to the directory, or claim the listing if nobody at your company owns it.
- Find out which is right: the listing or the site. Correct the other.
- Write name, address and phone number the same way everywhere.
How to check: Run this rule again after the directory data is refreshed.
A real case
Eight months after The Little Gym in Lake Oswego moved, people who searched for it in Waze were still sent to the old address. The owner wrote: 'We're having confused customers.'
Thresholds
| Name | Default | Meaning |
|---|---|---|
min_address_similarity | 0.6 | How alike, between 0 and 1, the directory address and the closest address on the site must be. |
min_rating | 3.5 | A listing with a rating below this is reported for review. |
How to verify by hand
The business owner.
What this relies on
The contact details on the site are the correct ones.