SEO finding
A page is hard to reach through the site's own links, or its links say little
SEO Warning Severity: Medium
Part of the audit Internal linking and site structure. Finding id: seo.internalLinking.
What it costs you
Search engines find and weigh pages through links. A page that is hard to reach is crawled less often and ranks lower than it could.
What to do
Link to every page you want found from a related page, close to the home page, with link text that names the page.
What it checks
- Pages no other page links to
- Pages with no links out
- Pages too many clicks from home
- Pages with too few links to them
- Pages with too many links
- Links with empty or vague text
- Same link text for different pages
- Own links marked not to be followed
How to fix it
Give the page links to follow
- Check which template prints [url].
- Add the navigation, a breadcrumb or related links to that template.
How to check: Recrawl the site and run this rule again.
Thin out the links on the page
- Open [url] and see which block holds most of the links.
- Paginate the list, or replace it with links to overview pages.
How to check: Recrawl the site and run this rule again.
Name the target in the link text
- Find the links with the text "[detail]". A link printed by a template is fixed once in the template.
- Use the name of the target page as the link text.
How to check: Recrawl the site and run this rule again.
Remove nofollow from internal links
- Find what adds rel=nofollow: the template, a plugin or the editor.
- Remove it for links to your own site.
How to check: Recrawl the site and run this rule again.
Link to the page from related pages
- Decide where a visitor would look for [url]: its category, a hub page, related articles.
- Add a link there, with the name of the page as link text.
- If nobody should find the page, remove it from the sitemap.
How to check: Recrawl the site and run this rule again.
Thresholds
| Name | Default | Meaning |
|---|---|---|
max_click_depth | 4 | Pages more clicks away from the home page than this are reported. |
min_inlinks | 2 | Indexable pages with fewer internal links pointing at them than this are reported. |
max_links_per_page | 150 | Pages with more links than this outside header, footer and navigation are reported. |