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  2. SEO
  3. Duplicate and competing content
  4. Several indexable pages have exactly the same main content

SEO finding

Several indexable pages have exactly the same main content

SEO Warning Severity: Medium

Part of the audit Duplicate and competing content. Finding id: seo.exactDuplicatePages.

What it costs you

Search engines index one of the copies and choose which one themselves. Links and ranking signals are split over the copies.

What to do

Keep one URL. Redirect the others to it, or point their canonical tag at it when they must stay reachable.

What it checks

  • Identical pages

How to fix it

Reduce the group to one indexable URL

  1. Pick the URL to keep. We suggest [suggested canonical] because most internal links point at it.
  2. Redirect the other URLs to it with a 301, or give them a canonical tag that points at it.
  3. Change internal links so they use the URL you kept.

How to check: Recrawl the site: the group is gone or every other page is no longer indexable.

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