SEO finding
The structured data of the site does not join into one graph of entities
SEO Warning Severity: Medium
Part of the audit Structured data as one entity graph. Finding id: seo.entityGraph.
What it costs you
The markup on your pages does not join into one consistent description of your organisation, site and content.
What to do
Give each entity one absolute @id, define it once with its full properties, and refer to it by that @id everywhere else.
What it checks
- Same thing described under several IDs
- ID is not a full URL
- Reference to an ID that does not exist
- Same thing given different types
- Publisher differs from the site organisation
- Organisation lacks links to its profiles