SEO finding
Other sites link to pages that return an error
SEO Error Severity: High
Part of the audit Backlinks. Finding id: seo.backlinksToBrokenPages.
What it costs you
Visitors who follow those links land on an error page. The links also stop counting for your site in search.
What to do
Bring the page back, or redirect its address with status 301 to the page that replaced it.
What it checks
- Links pointing to broken pages
How to fix it
Redirect the old address in nginx
How to check: curl -sI [group key] shows status 301 and the new address. Recrawl: the page is no longer reported.
Redirect the old address in Apache
How to check: curl -sI [group key] shows status 301 and the new address. Recrawl: the page is no longer reported.
Restore the page or redirect it
- Decide which live page answers the same need as [group key].
- Add a 301 redirect to it. Do not send everything to the home page: the visitor does not find there what the link promised.
- If the page was removed by mistake, restore it instead.
How to check: curl -sI [group key] shows status 301 or 200. Recrawl: the page is no longer reported.