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  3. Analytics and the crawl see different sites
  4. A page has been on the site for a year and nobody visited it

QA finding

A page has been on the site for a year and nobody visited it

QA Info Severity: Low

Part of the audit Analytics and the crawl see different sites. Finding id: qa.pagesWithoutVisits.

What it costs you

Every page has to be kept true, translated and migrated. A page nobody reads costs that work and returns nothing, and it can still show up in search with outdated content.

What to do

Decide per page: merge it into a page that is read, remove it with a redirect, or keep it on purpose.

What it checks

  • Crawled page with no visits for a year

How to fix it

Merge, remove or keep on purpose

  1. Open the page and check that the analytics tag fires on it. If it does not, the page may have visits you cannot see: fix the tag first.
  2. If the content is still needed, move it into a page that is read and redirect this address there.
  3. If it is not needed, remove the page and redirect its address to the closest page.
  4. If the page has to exist, dismiss the finding with that reason.

How to check: After the next crawl the page is gone, redirected, or its finding is dismissed with a reason.

Thresholds

Thresholds for A page has been on the site for a year and nobody visited it
NameDefaultMeaning
min_days365A page is returned when the crawler has known it for at least this many days and the analytics property holds at least this many days of data.
max_sessions0A page with at most this many sessions in the last 365 days is returned.

How to verify by hand

The analytics tag on the page, and the owner of the page.

What this relies on

A page nobody visited in a year is dead weight. The exception is a page that has to exist whether or not it is read, such as terms or an imprint.

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