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  4. A passage of the main content is hard to read

QA finding

A passage of the main content is hard to read

QA Warning Severity: Low

Part of the audit Readability. Finding id: qa.hardToReadPassages.

What it costs you

Readers skim. A long sentence or an insider word makes them skip the passage or misread it, and people reading in a second language drop out first.

What to do

Rewrite the passages in the evidence: one idea per sentence, the everyday word where there is one.

What it checks

  • Text too hard to read
  • Sentences too long
  • Jargon from your own list

How to fix it

Rewrite the passage

  1. Find the passage on the page with the selector in the evidence.
  2. Split long sentences at 'and', 'which' and 'because'.
  3. Replace words from your avoid list with the plain word.
  4. Keep terms your readers need, and explain them the first time.

How to check: Recheck the page: the passage is no longer listed.

A real case

Researchers at Nielsen Norman Group rewrote a test website in 1997: the concise version scored 58% higher in measured usability, and a version that was concise, scannable and objective scored 124% higher.

Source: Morkes and Nielsen, Nielsen Norman Group, 1997

Thresholds

Thresholds for A passage of the main content is hard to read
NameDefaultMeaning
max_reading_grade10Highest reading_grade a passage may have. The collector computes it with a formula made for the passage's language; set the limit on that scale.
min_words40Passages shorter than this are not judged on reading grade; the formulas are unreliable on short text.
long_sentence_pattern(?:[^\s.!?]+\s+){30}[^\s.!?]+Matches a run of more than 30 words with no full stop, question mark or exclamation mark. Change 30 to move the limit.
jargon_pattern(?i)\b(utilise|leverage|synergy|going forward|best-in-class)\bYour own list of words to avoid, as one pattern. The default is an English example list; supply the words of your own language and trade.
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