sus.botdocs

QA finding

A link to unsubscribe, cancel or delete an account is broken

QA Error Severity: High

Part of the audit Broken links. Finding id: qa.brokenOptOutLink.

What it costs you

People who want to leave a list, a subscription or an account cannot. They complain, mark your mail as spam or go to a regulator, and leaving has to be as easy as signing up.

What to do

Fix the link or the page behind it first, before other broken links, and test the whole way out once.

What it checks

  • Unsubscribe link broken

How to fix it

Repair the way out

  1. Open [target url] and find out why it fails: a removed page, a changed address or a broken form.
  2. Fix it, or point the link at the page that works now.
  3. Go through the whole flow once: unsubscribe, cancel or delete, and confirm it ends with a confirmation.

How to check: Recrawl: the link returns status 200.