Privacy finding
A third party is contacted before the visitor has made a choice
Privacy Error Severity: High
Part of the audit The banner promises a choice the site does not honour. Finding id: privacy.trackerBeforeConsent.
What it costs you
Data leaves the browser before the visitor agreed.
What to do
Make the tag wait for consent.
What it checks
- Trackers run before any choice
How to fix it
Fix
A real case
France's data protection authority found that google.fr placed advertising cookies on visitors' devices without asking them first. It fined Google 100 million euros in December 2020, and France's highest administrative court upheld the fine in January 2022.
How to verify by hand
The consent settings of the tag that made the request, in the tag manager or the consent platform.
What this relies on
The banner states the intended behaviour: nothing that needs consent runs before a choice. A tag was added outside the consent setup.