AI finding
Two pages of the site state the same fact with different values
AI Warning Severity: Medium
Part of the audit The site gives different answers to the same question. Finding id: ai.factsDifferAcrossPages.
What it costs you
An answer engine picks one of the values and repeats it as fact. If it picks the old one, people are told a wrong price, address or term in your name.
What to do
Decide which value is right and correct the other pages.
What it checks
- Price differs between pages
- Opening hours differ between pages
- Address or phone differs between pages
- Product details differ between pages
- Founding year or team size differs
- Policy terms differ, such as return period
How to fix it
Keep the fact in one place
- Open the pages listed for this fact and decide which value is current. The page that changed last is our guess, not a verdict.
- Correct the other pages. Check PDFs and structured data for the same value.
- If the value is typed by hand on several pages, store it once in the CMS and let the pages read it from there.
How to check: Run this rule again after the next crawl.
A real case
Air Canada argued that a customer could have found the correct bereavement fare rule on another part of its website than the one that misinformed him. The tribunal found that customers should not have to double-check one part of a website against another, and ordered the airline to pay C$812.02.
How to verify by hand
Ask the AI engines the question and see which value they repeat; a person confirms the right one.
What this relies on
The most recently changed page holds the current value.