AI finding
Author, organisation or address in the structured data differs from the visible page
AI Warning Severity: Medium
Part of the audit Organisation and author markup contradicts the visible page. Finding id: ai.entityMarkupVsPage.
What it costs you
Search and answer engines build their record of who you are from the markup. A wrong name, author or address there ends up in knowledge panels and AI answers, while visitors see the right one.
What to do
Make the markup read the same fields as the visible byline, name and address, and use one organisation record on every page.
What it checks
- Author in data differs from the byline
- Organisation name or logo differs
- Profile link broken or points elsewhere
- Organisation data differs between pages
- Address in data differs from the footer
How to fix it
Repair the sameAs links
- Open each sameAs address in a browser.
- Remove the ones that no longer open, or replace them with the current profile address.
How to check: Run this rule again after the next crawl.
Fill the author from the article's own author field
- Find what prints the Article markup: the theme, an SEO plugin or a tag manager. If two of them do, keep one.
- Make it read the author from the article's own author field, not from a site-wide default.
How to check: Run this rule again after the next crawl.
Use one organisation record on every page
- Find the templates or plugins that print Organization markup. Usually more than one does.
- Keep one source and let every template read it. If the names belong to different legal entities, dismiss the finding.
How to check: Run this rule again after the next crawl.
Fill name and address from the setting the footer uses
- Find what prints the Organization markup: the theme, an SEO plugin or a tag manager. If two of them do, keep one.
- Fill its organisation name and address from the same setting the footer uses.
How to check: Run this rule again after the next crawl.
Thresholds
| Name | Default | Meaning |
|---|---|---|
broken_status_from | 400 | A sameAs target counts as broken when its status is this or higher. |
How to verify by hand
The profiles the sameAs links point to.
What this relies on
The visible byline and footer are maintained by people; the markup is a template default.