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  3. The page has four different dates
  4. A page's date moved while its text stayed the same

AI finding

A page's date moved while its text stayed the same

AI Warning Severity: Medium

Part of the audit The page has four different dates. Finding id: ai.dateBumpedWithoutChange.

What it costs you

A date that moves without a change in content teaches search and answer engines to ignore your dates. Real updates then get no freshness credit either.

What to do

Stop updating the date automatically. Change it only when the content is edited.

What it checks

  • Date changes while content stays the same

How to fix it

Tie the date to an edit

  1. Find what writes the date: a scheduled job, a bulk save, a template that prints today's date.
  2. Make it use the date of the last real edit of the page.

How to check: Run this rule again after the next crawl: the date must stay where it is while the text is unchanged.

How to verify by hand

Our own snapshots; no outside source needed.

What this relies on

The detected change history is the truth.

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