AI finding
Visitors from an AI assistant convert far less often than other visitors
AI Info Severity: Low
Part of the audit Traffic from AI assistants. Finding id: ai.assistantConversions.
What it costs you
The assistant sends visitors and few of them do what the site is for.
What to do
Look at the pages these visitors land on and at what the assistant tells them before they arrive.
What it checks
- Goals completed by AI visitors
How to fix it
Follow the visit from the assistant to the page
- List the landing pages of [source] in analytics. See ai.assistantTraffic for the ones that are broken or that visitors leave.
- Ask the assistant the questions that lead to those pages and compare its answer with the page.
- Check that each landing page offers the next step: a product, a form, a contact.
How to check: Compare the rates again after 28 days.
Thresholds
| Name | Default | Meaning |
|---|---|---|
min_sessions | 100 | Sessions from an assistant in 28 days needed before its conversion rate is compared. Smaller numbers move by chance. |
min_rate_share | 0.5 | An assistant is reported when its conversion rate is below this share (0 to 1) of the rate of all sources that are not AI assistants. |