AI finding
AI assistants leave the brand out, cite others, or state facts the site contradicts
AI Warning Severity: Medium
Part of the audit Visibility in AI answers. Finding id: ai.answersVisibility.
What it costs you
People who ask an assistant this question do not hear about you, are sent to another site, or are told something about you that is not on your site.
What to do
Find the page that should answer this question. Check that AI crawlers can read it and that it states the answer plainly. Correct facts on the site that are out of date.
What it checks
- Brand mentioned in AI answers
- Website cited in AI answers
- Position of your citation
- Share of mentions against competitors
- Tone of AI answers about you
- AI answers about you are accurate
How to fix it
Correct the fact everywhere on the site
- Decide which value is right: the one in the answer or the one on the site.
- Correct every page, PDF and structured data block of the site that states another value, so that the site gives one answer.
- If the answer cites a source outside the site, ask that source to correct it.
How to check: Run the same prompt set again after the engines have recrawled and compare.
Read the negative answers and their sources
- Read the stored answers for "[prompt]" and open the sources [engine] cites.
- If the source states something wrong, ask it to correct that. If it is right, the fix is in the product or service, not on the site.
How to check: Run the same prompt set again and compare. One run proves little; look at [min samples] answers or more.
Work from the prompt back to the page
- Read the stored answers for "[prompt]" and note which sources [engine] cites.
- Pick the page of your site that should be the source. If none exists, that is the gap.
- Look at the other findings for that page: blocked crawlers, text that needs scripts, missing author or date, invalid structured data.
How to check: Run the same prompt set again after the next crawl of the engines and compare. One run proves little; look at [min samples] answers or more.
Thresholds
| Name | Default | Meaning |
|---|---|---|
min_samples | 5 | Answers per prompt and engine needed before a number is reported as more than a hint. Answers differ from run to run. |
max_citation_position | 3 | Average place of the domain among the cited sources. Only an average above it is reported. |
max_negative_share | 0.2 | Share of the answers that mention the brand (0 to 1) that may be negative. A share at or above it is reported. |